Northbound is an autonomous AI agent that runs customer acquisition, growth experiments, and channel optimization around the clock. The $200K hire, replaced.
A senior Head of Growth costs $180K-$250K/yr. Pre-Series A startups can't justify the spend. So growth becomes the founder's side project.
Growth requires running dozens of experiments weekly. Manual teams run 2-3. By the time you learn what works, the runway is gone.
Analytics in one tool. Outreach in another. Ads in a third. Content in a fourth. No single system connects the dots across channels.
Designs, launches, and evaluates growth experiments across channels. Tests copy variations, landing pages, audience segments, and offers without manual intervention.
Monitors acquisition channels in real-time. Shifts budget toward what's working. Kills what isn't. Discovers new channels you haven't tried yet.
Identifies ideal prospects, researches their context, and sends personalized outreach. Follows up, qualifies responses, and surfaces the best leads to your team.
Weekly reports with actionable insights. Tracks north star metrics, cohort retention, and funnel conversion. Recommends strategic pivots backed by data.
| Head of Growth | Northbound | |
|---|---|---|
| Annual cost | $180K - $250K | Fraction of that |
| Hours per week | 40-50 hrs | 168 hrs (24/7) |
| Experiments per week | 2-3 | 20-50 |
| Time to first insight | 2-4 weeks | 48 hours |
| Channels monitored | 2-3 (human bandwidth) | All of them, simultaneously |
Every startup deserves a growth engine that runs while the founders build. Northbound is that engine. Always learning. Always testing. Always pushing north.